Your Personal Brand

Whether you own a business, work for a company, or looking for employment, the key to outperforming others is directly linked to how you make a difference through personal branding. What people see, hear and remember about you must be favorable and in alignment with the impressions you want to leave. Keep these four tips in mind when establishing your personal brand.

  1. No matter where you are or what you are doing, you are your brand! Act and dress accordingly at all times.
  2. Learn how to set yourself apart to be favorably remembered.
  3. Be consistent. Use the same language, colors, themes “voice” everywhere: business cards, web, print, etc.
  4. Be mindful of what people think when they simply hear or read your name.